Bull running to the right
The European Trademark Office (EUIPO) first established that even on its own, the Red Bull bull is a trademark with a reputation. This status grants the trademark a broad protection. Despite notable differences in the logos—such as the inclusion of the words “San Fermin” and depictions of people— EUIPO concluded that the public would associate the two beverage brands. After all, both feature a black bull running to the right. The EUIPO ruled that San Fermin unfairly benefits from the reputation of the Red Bull bull, which is not permissible.
Bas Kist