Appeal
However, the Board of Appeal has now sided with Jägermeister after all. Their reasoning? There are clear similarities in the use of colour, the Gothic-style lettering, and the overall design. In addition, both products are identical – liqueurs – and the Jägermeister trademark enjoys a high degree of recognition, particularly in Germany.
Taking advantage
All in all, the Board concluded that consumers are likely to associate the two brands and that Alten Kräuterfrau would take unfair advantage of Jägermeister’s reputation. Clever work by the Alten Kräuterfrau designers – but ultimately, not enough distance. No trademark registration this time.
Bas Kist
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