December 2019. Philip Morris, manufacturer of the Marlboro cigarette, has successfully opposed the EU registration of the trademark Marble by Swiss cigarette company Tobacco International.

5,000 trademark registrations

It wasn’t difficult for Philip Morris to demonstrate the widespread reputation of Marlboro: the mere fact that the company owns more than 5,000 trademark registrations to the word ‘Marlboro’ speaks volumes. Which is more than enough to warn people to keep their hands off them. Tobacco International clearly didn’t get the message.