Well-known mark

LinkedIn argued that the Polish logo could cause confusion and that its own IN logo enjoys a strong reputation with broad protection.

IN
On the left is the LinkedIn brand, on the right is the Podium Investment brand

 

Sub-brand

According to EUIPO the trademark IN does not have a reputation. Yes, the trademark LinkedIn is a well-known brand, but that does not apply to the standalone mark IN. Nevertheless, the EUIPO concluded that there is still a likelihood of confusion. The word IN is the most distinctive element in both marks, and their designs are relatively simple and non-distinctive. Therefore, the Polish mark could easily be seen by consumers as a sub-brand or variant of LinkedIn

Bas Kist

 

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Photo by Souvik Banerjee on Unsplash

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