Calm and elegance

Daimler, which has been in dispute about this trademark registration since 2017, believes that this pattern – which, according to the company, exudes ‘visual tension and a sense of calm and elegance” – is sufficiently distinctive. Besides, the Mercedes star is world-famous!

Patroonmerk Mercedes

Simple components pattern brand

But the Court won’t have it. It’s not about the star itself but the rectangular pattern consisting of simple components. The public will often see these types of decorative designs. According to the General Court, this pattern is not distinctive and can’t be registered as a European trademark.

Bas Kist