Sports footwear brand Nike has successfully opposed the registration of the slogan ‘Just Say It’ in the United States as a trademark for books on promoting a healthy lifestyle.


The US Patent and Trademark Office concluded that Just Say It closely resembled Nike’s world-famous slogan Just Do It, and that this could cause confusion.

Watered down

What’s more, there’s a risk that a similar slogan of this kind could water down the well-known Nike slogan. So no registration for Just Say It.