EU Trademark No. 019120480 – short video (1 second) of Cole Palmer’s movement
Not the first time
Motion marks, celebration marks, gesture marks – whatever you call them – this isn’t new. Here are two other famous examples of athletes who have registered their signature poses as trademarks. Unfortunately for the Dutch, Memphis Depay’s two-finger “ear” pose didn’t make it into the register.
Bas Kist
This article is part of our Chiever Newsletter. Click here to view the full newsletter in PDF.
Banner foto: Vitalii Vitleo / Shutterstock.com


