Copycats
This is just one example in a long line of trademarks that Red Bull has targeted because they come too close to the famous Red Bull brand. And it’s not only about soft drinks or energy drinks — even if you try to register a bull-themed logo for clothing, cars, or umbrellas, Red Bull will come knocking at your door.
Dilution
One might question whether it’s really necessary for a brand owner to be that strict. But on the other hand, if Red Bull wants to maintain its massive reputation and broad legal protection, it has to keep the register “clean.” Allowing other Bull marks or look-alikes could lead to dilution and weaken the brand’s legal position.
So, which trademarks has Red Bull been fighting against recently? Here’s a brief overview:
Recently defeated:
Pending cases:
It’s quite likely that Red Bull will also win these pending cases.
Do they ever lose?
But does Red Bull always win its oppositions? Not quite. Take, for instance, the case involving the mark Rider, which features a logo somewhat reminiscent of Red Bull’s. The decision came out in March of this year — and interestingly, despite Red Bull’s enormous reputation, the EUIPO Opposition Division didn’t believe that the public would associate the two logos.
Appeal
Of course, Red Bull isn’t giving up that easily. With deep pockets and endless patience, the company has already filed an appeal. Definitely one to watch. Personally, the colors and that yellow ball do give me a bit of a Red Bull vibe — so I wouldn’t be surprised if this Rider mark eventually goes down as well.
Bas Kist
