Even though the old Starbucks logo was known far and wide in 2011, the year that it was replaced by a new logo, the judge’s opinion was that there was no risk of consumers getting confused. His reasoning was not only based on the fact that the texts in the logos are very different but also that the Starbucks logo had been off the market for four years when Bull Pulu was introduced.

On the left the old Starbucks (2011), on the right Bull Pulu in Japan



Despite this victory, it appears that Bull Pulu has already adjusted its trademark logo. Perhaps in anticipation of losing the case against the Starbucks empire.

Despite victory Bull Pulu has a new logo (photo