Auing, an excellent furniture and mattress brand, is what the Chinese company Shenzen Aoyin Lighting must have thought. The Chinese applied for European trademark protection in preparation for the European introduction. That went wrong, of course. There’s already a reasonably well-known bed brand Auping. The fact that the P is missing does not mean that Auing has distanced itself sufficiently from Auping. The registration was rejected in August 2022. The Chinese will have to look for a new brand.