Fashion icons
According to the Australian trademark office, Mick Jagger’s reputation as the lead singer of the Rolling Stones – popularly known as the Stones – is huge. Moreover, Jagger and the Stones are fashion icons. According to the office, the Jagger & Stone clothing brand intends to plug into the familiarity of the Stones is evident in their promotional slogans such as ‘If the music is too loud you are too old’, and ‘I’m with the band’. Exit Jagger & Stone in Australia.
Bas Kist