Even though the words in the two logos differ, EUIPO believes that the brands bear a considerable resemblance in that they both contain a black, slender, feline animal. Thanks in part to the outstanding reputation of the Puma trademark in the sports world, consumers will quickly establish a link between the two brands.
A piece of the pie
Another important factor is that ball bearings for skates are also sports-related. According to EUIPO, the Cats brand is trying to benefit from Pumas reputation and that’s just not allowed. So take care with cats, especially if you are active in the sports world.