August 2018. In order to raise capital to pay its creditors, bankrupt US toy retailer Toys ‘R’ Us is planning to auction its Toys ‘R’ Us trademark.

In an interview with The New York Post, the company claimed it was already holding talks with 85 seriously interested parties, including a number of ‘major retailers’. It added that it had been offered USD 1 billion for its rights to the Toys ‘R’ Us name in Asia. The auction took place on 6 August.

 As well as Toys ‘R’ Us, the company will also be selling sub-marks like the one shown above