November 2018. While the trademark Ikwilvanmijnautoaf [Iwanttogetridofmycar] is of course purely descriptive for a website where you can sell your car, the owner of the website DealerDirect has nevertheless managed to register the name as a wordmark in the Benelux. Presumably he’s successfully demonstrated that the name has acquired distinctiveness and the consumers now recognise it as a trademark. In early August, the company won a case against rival company WeBuyCars, whose website also featured the words ‘I want to get rid of my car’.