Blog | latest news, tips & our opinion about trademarks

1 June 2026

Stay away from Curve with your brand

On 24 April 2026, the German company Stadion Hotel Leverkusen was informed by the European Union Intellectual Property Office, EUIPO, that its new trademark The Curve Hotel would not be registered.

1 June 2026

Ferrara, for coffee and tea. And what does Ferrari think?

11 May 2026

Viagra bites back

11 May 2026

Mark barely resembles Apple, yet still infringement

The European Union Intellectual Property Office, EUIPO, actually takes the view that the logo of the Chinese company Yichun barely resembles the Apple logo.

7 May 2026

Taylor Swift’s application for trademark protection for her voice is mostly for show

4 May 2026

Chiever Trademark Firm of the Year

4 May 2026

Copilot invents a new law

The International Olympic Committee (IOC) has successfully filed opposition against the Benelux trademark registrations for the marks OLYMPUS GYM and OLYMPUS COACHING.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration