Blog | latest news, tips & our opinion about trademarks

24 March 2026

Philips’ Blue Bristles Protected as a Trademark

The German company demirdental GmbH has had enough.

24 March 2026

Chiever nominated for Trademark Firm of the Year

9 March 2026

Use of the word “Swiss” in your trademark

27 February 2026

Benelux trademark owners flooded with fake invoices

If you have recently filed a trademark application in the Benelux, stay alert.

26 February 2026

Just Over €500,000 to Pay to Shein

12 February 2026

Renee Good as a trademark

12 February 2026

No Robotaxi for Musk in the EU

After Tesla’s application to register the trademark “Robotaxi” was refused in the United States last year (see earlier blog), Musk has now also hit a wall in Europe.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

12 February 2026

Drag queen Pattie Gonia

10 February 2026

The biggest threats to brands in 2026

Explosive growth of online counterfeit sales Counterfeit products are increasingly being offered in a professional manner via marketplaces, social media, and fake webshops. Consumers often […]

26 January 2026

Kappa defeats K-Shoes

26 January 2026

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