Blog | latest news, tips & our opinion about trademarks

14 May 2024

No trademark for weather app Apple

Apple failed to register the icon for its weather app as a trademark.

1 May 2024

Stay away from blue, silver and red

30 April 2024

Chiever at the INTA in Atlanta

30 April 2024

Apple is careful with its leaf

As one of the most valuable brands in the world, Apple is naturally careful about its brand.

25 April 2024

Trammel In Limburg

12 April 2024

Chiever Trademark Firm of the Year – again!

11 April 2024

No confusion between MRCAR and MRCARS?

According to the district judge in Den Bosch, car dealer MRCAR from Houten should not whine: the public really will not confuse its trade name with MRCARS.

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A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

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11 April 2024

Asics wins with position mark

2 April 2024

Just some stripes, no Hyundai

For the Korean car manufacturer Hyundai, it’s crystal clear: in this new logo of the American company Global Trade Services, consumers inevitably see the word Hyundai.

2 April 2024

Lidl beats Tesco

2 April 2024

Russian Warship, go f*ck yourself: no trademark