Blog | latest news, tips & our opinion about trademarks

23 May 2025

Will Musk’s Robotaxi Get Its Trademark Registration?

While Tesla has (for a while now) been on the verge of introducing a fully self-driving taxi, the company is suddenly facing some headwinds.

23 May 2025

Trademark Bezos Registered in Bad Faith

22 May 2025

Doctors with boundaries

8 May 2025

No Rowing Tour Through France

On March 19, the Cour de Cassation, France’s highest court, ruled that the name Tour de France à la Rame does indeed infringe on the Tour de France trademark.

8 May 2025

No European trademark registration for Satudarah

1 May 2025

Five pounds for the Beatles logo

22 April 2025

Eline Heijboer becomes partner at Chiever

As of January 1, 2025, Eline Heijboer (38) has joined the trademark agency Chiever as a partner.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration