Sometimes the trademark register can be a good source of speculation. For example, if a company adopts a new logo
Usain Bolt is not only known for his world records in the 100 and 200 meters, but also for the specific posture that he took after each victory: leaning back slightly, with two fingers in the air, as if shooting an arrow.
Auing, an excellent furniture and mattress brand, is what the Chinese company Shenzen Aoyin Lighting must have thought.
Les Edition Albert René, the company behind the cartoon characters Asterix and Obelix, cannot prevent the Polish arms manufacturer Works 11 from registering the name Obelix in Europe as a trademark for firearms and ammunition.