November 2018. Samsung has failed in a bid to use its EU registration of the wordmark Q Rush to stop UK media corporation Sky Plc from registering its Q logo as a trademark.

The device mark Q isn’t seen as unacceptably close to the word mark Q Rush

Only Q

Although the two trademarks are used for similar products, EUIPO sees no evidence of trademark infringement. The only similarity between Q Rush and Q is the letter Q, which is not sufficient to cause confusion. Couldn’t someone have told Samsung earlier?

How Sky uses Q