November 2018. The company JB Lifestyle has been refused a registration in Europe for its Dirty Hussy device mark to promote an alcoholic beverage after German drinks manufacturer Berentzen filed an opposition to it. Berentzen owns European trademark rights to the wordmark Dirty Harry and successfully overturned Dirty Hussy.
No permission from Clint?
The trademark name Dirty Harry is of course taken from the film of the same name starring Clint Eastwood. Although there’s no evidence that Berenzten sought permission to use it from either Mr Eastwood or the makers of the film. So Berentzen seems to be benefiting free of charge from the universal fame of the Dirty Harry name