Below you will find our customer cases. A selection of fun, interesting, and surprising examples from our field of expertise.
Despite the fact that the words “Boekenbal” (Book Ball) and “Boekenweekgeschenk” (Book Week Gift) are descriptive in nature and therefore difficult to register as trademarks, Chiever has managed to protect these brands.
Sounds can also be protected as trademarks in Europe. That was the main conclusion from the “Für Elise” case in 2003 by the European Court of Justice. The case was brought as a test case by the partners of Chiever.
A client of Chiever wanted to use the name “Gletscher” (Glacier) for an ice beverage in Europe. The name sounds refreshingly cold and visually appealing, and there was some potential to work with such a name. However, there wasn’t a significant budget for research. Chiever advised them to at least conduct some preliminary research. It’s fortunate that we carried out that check.
Gaslicht.com is the market leader in the field of energy supplier comparison. The company name GasLicht.com is highly recognized. Competitors frequently attempt to benefit from the recognition of GasLicht.com by choosing names that closely resemble the GasLicht brand. This was also the goal of GasLichtGroep from Eindhoven. Chiever assisted GasLicht.com in a legal procedure against this company. And with success: the GasLicht Groep is now a thing of the past.
Sometimes you stumble upon a great opportunity, and as a branding agency, you get to be part of something truly unique: the protection of a very special trademark, the blue front tire of the Swapfiets.
Our client Three Kings, the global leader in charcoal and incense, frequently encounters counterfeit products online. Chiever not only assisted in removing the infringing content from the internet but also took action against the Indian source.
Operating under the name DoctorPhone, the people of Arnhem have been providing maintenance and repairs for smartphones and tablets in the Netherlands since 2013. It’s understandable that the European trademark registration in 2015 by the German DoctorPhone with the same name caused concerns for the Dutch company, especially since they have now established three branches in Germany. But then again, what can you do when you don’t have a trademark registration yourself?
