Case brand research

Gletscher

Due to limited resources, we recommended a Quick Scan. Not the most extensive research you can do, but it is a handy check if the budget is limited. The Quick Scan is a global, fast and relatively inexpensive search in 27 EU country trademark registers. Chiever carried out a European Quick Scan on behalf of the customer.

Older brands foundWithin two days, we had to inform our customer that Gletscher was not a wise choice, unfortunately. The Quick Scan revealed that a German beverage company owns several European brands with the identical Gletscher part, such as Gletschereis, Gletscherwasser and Gletscherfeuer.

Prevent trademark conflict

Our Quick Scan proved its worth. Our customer found out in no time that it was better not to invest time and money in further developing the Gletscher brand but to look for a new brand. Not great news, but certainly preferable to a costly trademark conflict with the German owner of the Gletscher brands.

Brand research: not mandatory but beneficial

Legal preliminary research is not mandatory, but it can save you trouble. We offer research in different ways: a cheaper Quick Scan, as we did for Gletscher, or a more expensive Full Search, highlighting all possible risks.

Brand research

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