What is a Notice-and-Takedown?

Based on the NTD procedure, you can file a legally substantiated notice of illegal content—such as products or other material—on the relevant platform. If the content is indeed unlawful, the platform removes it. This process allows rights holders to address infringements of their rights, such as trademark rights, quickly and efficiently without immediately resorting to court proceedings. The documents and information required differ depending on the type of notice. By submitting the right information upfront, Chiever significantly increases the chances of a successful takedown.

Notice-and-Takedown platformen

How does a Notice-and-Takedown work?

Requests to remove content on the relevant platforms are only processed once a fully completed notification form, with the required attachments, has been submitted. The type of documents needed depends on the type of infringement.

The platform may, as part of the procedure, ask further questions or consult with the filer.

After receiving a removal request, the platform will:

– Confirm receipt of the request;
– Check whether the notice meets formal requirements, and if not, request corrections. The platform may reject notices (with reasoning). For example, this happens if an NTD notice does not sufficiently explain why the content is unlawful, or if it fails to provide the exact electronic location of the content (such as a URL);
– Assess whether the content is indeed illegal;
– Based on its assessment, take the content offline or adjust it, or reject the NTD request.

Online Brand Protection - stappenplan

Why choose Chiever?

Fast results: Within just a few days, platform administrators take action. We ensure a direct and targeted approach that gets your notice picked up quickly.
Fixed fee: No hidden costs or fine print. For an agreed low fee, we ensure a swift resolution.
Protect your reputation: Prevent confusion, deception, and reputational damage with your customers. By acting quickly and professionally against false or unwanted content, you keep your brand strong and trustworthy.

Chiever
Trademark Protection

Do you have a question about Notice-and-Takedowns?

Protect and strengthen your brand with Chiever. Contact us today for a free consultation!

Klaas Beks
Klaas Beks Senior Trademark Attorney (Partner) +31 (0)20 8204026

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