Online Brand Protection | Diensten

What is Online Brand Protection?

With its Online Brand Protection service, Chiever helps companies gain control over this type of misuse. Using smart tools we monitor the internet, detect misuse and address trademark infringement through appropriate legal procedures. Our Online Brand Protection provides digital brand protection: we prevent others from misusing your brand, logo, or reputation in online environments.

Detecting and tackling ingringement

Trademark infringement can occur in many places online. With Online Brand Protection Chiever detects misuse
and takes action against infringement. The main forms of online misuse are:

Webshops & marketplaces: Online sale of counterfeit products bearing your brand name. This can occur on fake webshops as well as on wellknown platforms such as Bol.com, Amazon, AliExpress, or Marktplaats.

Social media: Imitation accounts and unauthorized use of brands, or misleading posts on platforms such as Facebook, Instagram, TikTok, and LinkedIn.

Domain names: Hijackers register domain names similar to your brand, for example to resell them later for high fees or to use them for phishing.

Advertisements: Competitors or fraudsters use your trademark in search advertisements (Google or Bing) to lure consumers to their own websites.

Apps: Apps that use a similar brand name or logo to create confusion or to ride on your brand reputation.

How Chiever takes action

Notice-and-Takedown
With a Notice-and-Takedown, infringing content, profiles, or products are quickly and effectively removed from platforms. We know exactly how and where to file reports that get results.

Investigations to the source
For persistent or repeated infringements, we dig deeper: who is behind it, where is it hosted, what structures are involved? That way, we don’t just stop it temporarily, but for good

Legal escalation
If necessary, we escalate to legal action, such as cease-and-desist letters, domain complaints, or court proceedings.

Monitoring & reporting
We actively monitor your brand, detect new risks, and report on actions and results.

Why is Online Brand Protection important?

Protect your reputation
A single fake account or misleading ad can damage consumer trust.
Prevent revenue loss
Tolerating counterfeits leads to fewer sales of your own original products.
Enforce your rights
Ignoring infringement weakens your brand’s reputation and protection.
Save time and frustration
We take the work off your hands. Quickly, efficiently, and with results.

Online Brand Protection by Chiever is indispensable for any company that wants to keep its brand safe in the digital world.

FAQ Online Brand Protection

What exactly is online brand protection?

Monitoring and enforcing your brand against online misuse such as use on fake webshops, phishing, counterfeiting, and similar activities.

Why is online brand protection relevant for my business?

It helps prevent reputational damage, loss of customers, and negative impact on trust in your brand and, ultimately, your revenue.

How does trademark registration relate to online protection?

A registered trademark is often required to take action against online trademark infringement.

What can I do preventively to avoid online misuse of my brand?

Think of timely trademark registration, a domain name strategy, clear brand guidelines, and active online brand monitoring.

Which forms of online trademark infringement occur most frequently?

Fake webshops, counterfeit products, phishing, and cybersquatting (domain name hijacking) are the most common forms.

What is the difference between online brand protection and regular trademark watching?

Online brand protection focuses specifically on all forms of misuse and counterfeiting in the online environment, while regular trademark watching only concerns register monitoring and signals new trademark applications that are similar to the monitored mark.

Is online brand protection only relevant for famous brands?

No, start-ups and SMEs are often targets as well, because they are less visible in monitoring and enforcement.

What about fake social media accounts?

Fake social media accounts can mislead customers or damage your brand’s reputation. Monitoring and rapid removal are possible with a registered trademark.

How can I monitor online misuse of my brand?

With Chiever’s brand monitoring tools, which scan the internet, marketplaces, and social media for unauthorized use of your trademark.

What is cybersquatting and why is it dangerous?

Registering domain names that resemble your trademark in order to mislead customers or carry out phishing.

Do I always need a monitoring service?

In practice, yes. Manual searching is inefficient and you often miss cases that automated systems detect much faster.

How do I determine which threats have priority?

By performing a risk analysis, for example by first targeting larger infringers or those with the greatest impact on your business.

What can Chiever do if someone misuses your brand online?

Submitting takedown requests, handling domain name disputes, sending cease-and-desist letters, conducting legal proceedings, and providing reports to online platforms.

What are the risks if I ignore online trademark infringement?

Reputational damage, loss of customers and revenue, market confusion, and weakening of your legal position.

How does a domain dispute procedure work?

Chiever can recover hijacked domain names through an administrative procedure.

How do I work with online platforms in cases of misuse?

Many platforms have brand protection programs, such as the Bol Brand Registration Program, Amazon Brand Registry, and eBay VeRO, to report trademark infringements and remove listings of counterfeit products.

When is legal action worthwhile?

When there are clear infringements of your trademark or other IP rights and damage is occurring.

What can I do about counterfeit products on online marketplaces?

Chiever can submit Notice-and-Takedown requests to remove the listings and, where necessary, take further legal action.

How does online brand protection fit into my existing brand strategy?

Online brand protection ensures that your trademark rights are actually enforced. Use it or lose it.

Which tools exist to track trademark use online?

SaaS platforms, trademark watching services, domain monitoring, and AI-based search tools.

Online Brand Protection

Want to know more?

Would you like to find out how your brand is being used (or misused) online? Request a free quick scan or contact us.

Klaas Beks Senior Trademark Attorney (Partner)

+31 (0)20 8204026

beks@chiever.com

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