What is Online Brand Protection?

Online Brand Protection means actively monitoring, detecting, and tackling trademark infringement on the internet. It’s all about digital brand protection: preventing others from misusing your brand, logo, or reputation in online environments. This is done using smart tools, legal measures, and clear procedures.

Online Brand Protection

Channels and forms of infringement

Trademark infringement can occur in many places online. The most common are:

Webshops & marketplaces: Fake webshops or third parties selling products under your brand name without permission. Think Bol.com, Amazon, AliExpress, Marktplaats.

Social media: Imitation accounts, unauthorized use of brands, or misleading posts on platforms such as Facebook, Instagram, TikTok, and LinkedIn.

Domain names: Cybersquatters register domains resembling your brand—often to sell them later for high fees or to use them for phishing.

Advertisements (Google, Bing): Competitors or fraudsters use your brand name in search ads to lure consumers to their own sites.

Apps: Apps that use a similar brand or logo to create confusion or piggyback on your brand reputation.

Online Brand Protection Kanalen

How Chiever takes action

Notice-and-Takedown
With a Notice-and-Takedown, infringing content, profiles, or products are quickly and effectively removed from platforms. We know exactly how and where to file reports that get results.

Investigations to the source
For persistent or repeated infringements, we dig deeper: who is behind it, where is it hosted, what structures are involved? That way, we don’t just stop it temporarily, but for good

Legal escalation
If necessary, we escalate to legal action, such as cease-and-desist letters, domain complaints, or court proceedings.

Monitoring & reporting
We actively monitor your brand, detect new risks, and report on actions and results.

Online Brand Protection acties

Why is Online Brand Protection important?

  • Protect your reputation
    A single fake account or misleading ad can damage consumer trust.

  • Prevent revenue loss
    Tolerating counterfeits leads to fewer sales of your own original products.

  • Enforce your rights
    Ignoring infringement weakens your brand’s reputation and protection.

  • Save time and frustration
    We take the work off your hands—quickly, efficiently, and with results.

Online Brand Protection
Online Brand Protection

Want to know more?

Would you like to find out how your brand is being used (or misused) online? Request a free quick scan or contact us.

Klaas Beks
Klaas Beks Senior Trademark Attorney (Partner) +31 (0)20 8204026

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