It can still be a portrait even if you can only see someone from behind. Again, it’s about recognisability. In 2005 Dutch celebrity Katja Schuurman was the poster girl for Yellow Pages Competitor i-Local started advertising with a Schuurman look-alike, only shown from the back. But because of the context (including, amongst other things, a yellow page), it was clear that it referred to Katja and the Yellow Pages. According to the judge, this was also a ‘portrait’ of Schuurman.
8. When can you prohibit the publication of your portrait?
You can prohibit the publication of your portrait if you have a reasonable interest. A reasonable interest can, for example, be a privacy interest. If a newspaper runs an article about a nudist camp and accompanies this with a photo in which you are recognisable and eating a Cornetto at an ice cream stall, then you probably have a reasonable (privacy) interest in prohibiting publication. But also if your photo is used without permission for example in an advertisement for a product you don’t want to be associated with, there may be a reasonable interest. This interest must always be weighed against the interest of the person publishing the portrait.