As one of the most valuable brands in the world, Apple is naturally careful about its brand.
EPPLA, a new trademark from China for smartwatches, tablets and earphones. Multinational APPLE stood by and observed everything, filed an opposition but is left helpless, according to the European trademark office EUIPO’s decision on January 25, 2022.
Since the App Store brand is comprised of two generic terms – app and store – you might think that the name ‘app store’ is free to use. App store: simply a descriptive name for a place where you can download apps. But things are a little more complicated than that.
