Deutsche Telekom, the owner of T-Mobile, still wants to keep the distinctive magenta-pink color exclusively theirs.
The colour blue of Nivea remains protected as a trademark in Germany. Unilever, which had started a procedure 10 years ago to overrule Nivea’s colour brand registration, last year unexpectedly decided to stop the procedure. This means that Beiersdorf, the company behind Nivea, retains the protection of the colour blue for creams.
