The banana brand Chiquita has lost an important defensive European trademark registration.
Spanish company CM Capital Markets had its trademark in Europe correctly registered: a trademark registration of the wordmark CM Capital Markets and a separate registration of the logo. And yet, it went wrong. How is that possible? These brands look alike, don’t they?
Every new trademark registration in the Benelux and in Europe is subject to a strict test by the trademark office.
Believe it or not, there are still people who think that you can copy the logo of a world-famous brand with impunity. Unsurprisingly on May the 14th, Coca-Cola in the United States won opposition to the Conceal-Carry logo, applied for as a clothing brand.