Nike Archives - Chiever

16 July 2026

Nike sued by 7-Eleven for trademark infringement

It must feel rather strange for a major company like Nike: for once, instead of pursuing an imitator itself, it is being accused by someone else of trademark infringement.

2 October 2025

Benelux Trademark Office: Just Read It!

7 December 2023

Jumpman vs Skiman

15 August 2023

Hopeless case

Trademark law is a fascinating field, especially because it is often quite challenging to predict whether something constitutes trademark infringement or not.

4 April 2023

Verstappen loses to Nike

31 January 2022

Metaverse, what should trademark holders do?

10 December 2021

The Doutzen trademark

What do you do if the face of your brand goes out of control? For example, when in 2009 the news broke that golfer Tiger Woods was involved in extramarital affairs, the celebrity quickly lost his contracts with Gillette, Accenture and AT&T.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

26 July 2021

Nike Blunder (Just Don’t Do It)