Wordmark Archives

2 April 2024

Just some stripes, no Hyundai

For the Korean car manufacturer Hyundai, it’s crystal clear: in this new logo of the American company Global Trade Services, consumers inevitably see the word Hyundai.

15 February 2023

Big Mac brand rescued

13 February 2023

Trademark Crisp in trouble

24 May 2022

Spa loses to Spaarne

Spa Monopole, the owner of the trademark Spa, was unsuccessful in stopping the Benelux trademark registration of the wordmark Spaarne.

29 November 2021

The problem with Capital Markets

30 September 2021

Halal Fresh? Hello, I don’t think so!

17 September 2021

Refused trademarks

Every new trademark registration in the Benelux and in Europe is subject to a strict test by the trademark office.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

10 February 2021

SPA takes a hit