McDonald’s can breathe a sigh of relief because the European trademark registration of the Big Mac wordmark is still valid.
Spanish company CM Capital Markets had its trademark in Europe correctly registered: a trademark registration of the wordmark CM Capital Markets and a separate registration of the logo. And yet, it went wrong. How is that possible? These brands look alike, don’t they?
You can also overestimate the scope of protection of your trademark. On 28 January, mineral water manufacturer SPA took a hit at the European Trademarks Office EUIPO.