Floor has been working at Chiever in Miriam van den Boogert’s team since March 2022. Her enthusiasm for intellectual property started during her Bachelor’s degree when she studied for her Erasmus at the Luiss University in Rome. “Helping creatives protect their ideas the best possible way”, Floor thought that was a good direction to pursue as a lawyer. Before joining Chiever, Floor was a trademark attorney at AOMB for five years. Here she assisted clients in various areas of intellectual property law, such as trademarks, designs and copyright. Floor is a trademark attorney who provides sharp, honest advice, with an eye for perspective. In addition to her work, Floor loves to travel, likes to listen to (live) music, her favourite sport is boxing, and she recently started singing again.
Favourite brand: Because of my specific affinity with food law and because of being a “foodie”, it has to be a food brand. How cool is it that Oatly recently managed to register a slogan as a trademark in the EU?!
The sentence “IT’S LIKE MILK BUT MADE FOR HUMANS” in its entirety raises questions about our social norms. For this reason, the sentence is memorable and distinctive and it means that the sentence crossed the line of being sufficiently distinctive and thus became a brand! An important matter for trademark owners and from my personal interest I think it is nice that this phrase is rewarded with a trademark.
March 2022 - nowChiever, Trademark Attorney
2017 - 2022AOMB Intellectual Property