The best-known examples of trademarks that can be registered are word marks and logos. But there’s more. Any sign that distinguishes your company or product is eligible for trademark protection. These include slogans (‘Just do it’), shapes of products (Toblerone bar) or the design of packaging (Red Bull can).. For example the position mark, a characteristic element applied in a specific place (the placement of the red label on the right back pocket of Levi’s jeans). Occasionally, it’s even possible to register a colour as a trademark (T-Mobile’s magenta).
“Chiever Protects Brands” that’s what we say on our home page. But what does that mean exactly? What can we do for you? We guide and advise you in the entire trademark protection process: creation – research – registration – monitoring – maintenance. This page tells you 13 things you need to know about trademark protection.More information about trademark protection?