December 2018. The recently opened café MoMaCha art gallery in New York has been ordered to change its name yet again after the District Court in New York ruled that it was too close to that of the world-famous MoMa gallery, only three kilometres down the road.

MaMaCha: also no-no?

The judgement can hardly have come as a surprise to MoMaCha, given that it appears to have regarded the case primarily as an amusing PR stunt. In the meantime, it’s changed its name to MaMaCha. But even that isn’t acceptable to MoMa. Would it consider PaPaCha perhaps?