Porsche is making efforts to register the sound of an electric Porsche, such as the Taycan, as a European trademark.
The conflict between the Amsterdam museum the Hermitage and the Belgian art magazine HART has been resolved.
Trademark law is a fascinating field, especially because it is often quite challenging to predict whether something constitutes trademark infringement or not.
Can the shape of a hotel be protected as a trademark? Yes, according to the US Trademark Office, it should be possible.