Our services

Trademark Watching

Without trademark watching, you're taking a risk.

We don’t just register your trademarks, we also monitor them. Using advanced software, we scan trademark registers worldwide every day, looking for new brands that infringe your rights. If a similar trademark application is filed, we will contact you immediately. We advise on the next steps and help tackle the breach.

Chiever also offers Online Brand Protection. In doing so, we help you detect and combat counterfeiting on international online marketplaces, social media and other platforms.

Information about Trademark Watching?

What is trademark watching?

Trademark watching is the active monitoring of new trademark applications that may conflict with your trademark. If a new trademark application resembles your mark (in name, sound, or overall impression), you will receive an alert. This allows you to take action in time, for example by filing an opposition.

Trademark watching is relevant for anyone with a registered trademark, from start-ups to multinationals. Chiever monitors trademarks in the Benelux, Europe, and worldwide, and provides prompt advice on the best next step.

Good to know: at Chiever, the first 6 months of trademark watching are free.

Why is trademark watching important?

Without trademark watching, you run risks — and those risks are often underestimated.

– Opposition deadlines are short
In many countries, you only have a few months to object to a new trademark application. Without trademark watching, you may miss the deadline.

– You may miss crucial signals
Without trademark monitoring, you often only discover at a late stage that a similar trademark has been registered — and by then it is usually more difficult and more expensive to take action.

– Prevention is cheaper than solving problems later
A timely opposition proceeding is far more efficient and cost-effective than legal action afterwards.

In short: trademark monitoring gives you control, peace of mind and a clear overview.

What exactly does Chiever monitor?

We monitor, among other things:
– Identical trademarks
– Highly similar trademarks
– Variations in spelling
– Phonetic similarities
– Visual similarities

In addition, we take into account:
– The relevant classes in which your trademark is registered
– The geographic territories that are important to you

What happens if a conflict is found?

If we identify a potentially conflicting trademark, we contact you immediately. You can expect:

1. A clear alert: No lengthy legal texts, but a straightforward explanation.
2. Legal assessment: We assess how serious the issue actually is.
3. Practical advice: You receive concrete advice on the best next step, including the costs involved.
4. You decide what to do:
– Take no action
– Send a warning letter
– File an opposition
– Take another strategic action

We support you where needed, but you remain in control

Start with 6 months of free trademark watching

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FAQ Trademark watching

What is trademark watching?

Trademark watching is the active monitoring of newly filed trademark applications to check whether they are too similar to your trademark.

Why is trademark watching important?

Because you can only file an opposition within strict deadlines against conflicting trademark applications. Without monitoring, you may miss that opportunity.

Is trademark watching mandatory?

No, but without trademark watching you risk missing infringements, which can weaken your brand.

What exactly is monitored?

New trademark applications that are identical or highly similar to your trademark in terms of name, pronunciation, or visual impression.

In which registers does trademark watching take place?

In official trademark registers, such as the Benelux, EU and international trademark registers. Chiever can provide trademark watching services for trademark registers worldwide.

How quickly will I be notified of a conflict?

Usually shortly after publication of the new trademark application, allowing you to act within the legal deadline.

What happens after a trademark watch alert?

You will receive our analysis and practical advice. You then decide whether to take action.

Do I always have to file an opposition after a warning?

No. Sometimes the risk is limited. Chiever can help you assess this properly.

What is opposition in trademark law?

Opposition is a formal procedure to object to a new trademark application that may harm your trademark.

When is filing an opposition advisable?

When the overlap between trademarks and goods and services is legally relevant and creates commercial risk.

Does trademark watching also protect against counterfeiting?

Trademark watching focuses on new trademark registration applications. Counterfeiting and online misuse require additional enforcement actions.

Is trademark watching only relevant for large companies?

No. Preventive protection is particularly important for start-ups and growing businesses.

Can I have my trademark monitored worldwide?

Yes. Trademark watching can be arranged per region or globally, depending on your strategy.

What does trademark watching cost?

Usually a fixed annual fee per trademark and per region. The costs are limited compared to legal proceedings later on.

Can I do trademark watching myself?

In theory, yes. However, it is time-consuming and legally complex. Many entrepreneurs choose to outsource this.

What if I respond too late to a conflicting trademark?

The trademark may then be registered, making enforcement more difficult and more expensive.

How long should I have my trademark monitored?

As long as your trademark is commercially active and represents value.

Is trademark watching useful if my trademark is not yet actively used?

Yes. Even unused trademarks can be affected by later trademark applications.

What is the difference between trademark search and trademark watching?

A trademark search is conducted before registration; trademark watching starts after registration.

What does Chiever do in trademark watching?

Chiever monitors relevant trademark registers, assesses risks and provides practical advice on next steps, so you remain in control of your brand.

Case Three Kings

Our client, Three Kings, a global leader in charcoal and incense, regularly deals with counterfeiting online. Chiever not only helped with the removal of the internet infringers but also tackled the source in India.

More about this case ….

Trademark Watching

Do you want to know more about Trademark Watching?

Would you like more information about trademark monitoring? Would you like to know what the possibilities are for online brand protection? Send this form and our legal team will contact you within 24 hours for more information about options and costs. Of course, you can also call: +31 20 8204000

Klaas Beks Senior Trademark Attorney (Partner)

+31 (0)20 8204026

beks@chiever.com

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