Chiever protects brands

Big enough to cope, small enough to care

Chiever provides advice on the international protection of trademarks, copyright and design. We take care of trademark registrations, defend your interests in trademark conflicts, and advise on legal risks for brand introductions. We do this in the Netherlands but also internationally.

In May 2026, Chiever won the Trademark Firm of the Year award for the sixt time in the last 10 years.

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Services

Trademark protection

We guide and advise you in the entire trademark protection process: creation – research – registration – monitoring – maintenance.

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Trademark registration

A trademark is not protected until it is registered. Chiever can advise you of the best way to protect your brand and take care of the registration in the Benelux and internationally.

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Trademark searching

Anyone introducing a brand to the market without preliminary legal research runs high risks. Chiever conducts brand research and advises on brand introductions.

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Trademark watching

Chiever not only registers your trademarks, but we also monitor them. We use advanced software to identify infringements and help you combat counterfeiting.

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Design registration

A design registration protects your 2D or 3D design. You can get design protection under the condition that the design is new.

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Copyright

Copyright is a comprehensive right: every original piece of work can be copyright protected. Whether it’s a website design, the appearance of a shoe, the text in a brochure or a new building: these can all be protected by copyright.

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Conflict resolution

If you have a trademark or copyright conflict, Chiever can help you find the solution. If possible, through mediation, but if necessary through legal proceedings.

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Online Brand Protection

Online Brand Protection is essential for any business that wants to keep its brand safe in the digital world.

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Customs Enforcement

Counterfeiting harms both the reputation and revenue of your brand. You can defend your brand against this by requesting Customs to carry out additional checks on counterfeit imports.

More about customs enforcement

Our clients

A selection of our clients

Will you be among them?

Tommy Hilfiger

Heineken

Aegon

Swapfiets

Booking.com

Gaslicht.com

NNZ

Smartwares Group

XITE

Jumbo

KYWIE

Dura Vermeer

Picnic

Catawiki

Chiever Blog

Nike sued by 7-Eleven for trademark infringement

16 July 2026

Nike sued by 7-Eleven for trademark infringement

It must feel rather strange for a major company like Nike: for once, instead of pursuing an imitator itself, it is being accused by someone else of trademark infringement.

Red Bull trademark registration restricted

7 July 2026

Red Bull trademark registration restricted

Red Bull takes good care of its trademarks. A quick search shows that the company owns more than 10,000 trademark registrations worldwide.

China gets tougher on trademark squatters

On 26 June, the Chinese parliament adopted a new Chinese Trademark Law.

Our team

“We won 'Trademark Firm of the Year' award 6 times in the last 10 years!”

Trademark firm of the year

“Skilled and involved, we're always here for you with practical advice!”

Meet our team!

“Up to €6,500 subsidy for trademark registration!”

Subsidy

“My favourite case: the EU soundmark case Für Elise ”

Soundmark Fur Elise

“From striking trademark imitations to bizarre lawsuits. Discover our magazine.”

Denys Bertels, Senior Trademark Attorney

Kayin, Senior Trademark Attorney

“Take control of counterfeiting and misuse. Start with Online Brand Protection.”

Online Brand Protection

“Good to know: at Chiever, the first six months of trademark monitoring are free.”

Trademark Watching

“A strong design deserves protection. Register your design today.”

Design registration

“Isn’t it wonderful that trademark law even protects Dr. Martens’ yellow stitching?”

Hands off yellow stitching Dr. Martens

Trademark Protection made simple

Engaging a trademark agency helps you avoid unnecessary risks when launching a new brand. Trademark agencies employ legal professionals who specialise in trademark law and can guide you through the entire process. This starts with advice on choosing your trademark and conducting legal trademark searches to identify potential obstacles. The agency can then assist you with registering your trademark, not only in the Benelux but also across Europe or even worldwide. Once your trademark has been registered, the agency can also monitor it and alert you in good time if a competitor comes too close.

Testimonials

At Chiever, we believe our clients’ experiences are the best way to show what we can do for you. Discover how we have helped them achieve their goals and meet their expectations.

Every collaboration is unique. We work closely with our clients to provide the right solutions for their specific needs and challenges. Their feedback inspires us to keep improving and to create even greater value for everyone we work with.

Chiever biedt top IP-advies, uitstekende service en eerlijke prijzen. Als jarenlang vertrouwd partner raden we hen met vertrouwen aan bij onze eigen klanten.

Skriptor

Joachim ter Haar (Managing Partner)

Merk en model zijn in de beste handen bij Chiever. Betrokken en kundig, ook voor de kleinere merken (met ambitie).

KYWIE

Saskia Nooij (Oprichter)

Ik ben zeer te spreken over de uitstekende hulp en uitleg. Chiever’s vakkennis en snelle reacties zijn indrukwekkend, altijd met een persoonlijke benadering. Ik kan Chiever van harte aanbevelen!

Novar

David de Jong (Head of Marketing)

Chiever heeft ons efficiënt geholpen met de merkregistratie in verschillende regio's, het informeren over wetten/procedures, en het geven van waardevolle strategische inzichten voor onze beslissingen.

Tap Electric

Dan Pezim (oprichter)

Sinds 2016 waarderen wij de pragmatische & proactieve klantgerichte adviezen. Wij raden Chiever aan iedereen aan die een betrouwbare & transparante partner zoekt op het gebied van het merkbescherming.

Fugro

Jessica Pacifico (Global Head IP)

Research or register a brand? Need help with a conflict?

Need advice on brand protection?

Contact Chiever and we will help you immediately.