Chiever protects brands

Big enough to cope, small enough to care

Chiever provides advice on the international protection of trademarks, copyright and design. We take care of trademark registrations, defend your interests in trademark conflicts, and advise on legal risks for brand introductions. We do this in the Netherlands but also internationally.

In April 2024, Chiever won the Trademark Firm of the Year award for the fifth time in the last six years.

Services

Trademark protection

We guide and advise you in the entire trademark protection process: creation – research – registration – monitoring – maintenance.

More about trademark protection

Trademark registration

A trademark is not protected until it is registered. Chiever can advise you of the best way to protect your brand and take care of the registration in the Benelux and internationally.

More about trademark registration

Trademark searching

Anyone introducing a brand to the market without preliminary legal research runs high risks. Chiever conducts brand research and advises on brand introductions.

More about trademark searching

Trademark watching

Chiever not only registers your trademarks, but we also monitor them. We use advanced software to identify infringements and help you combat counterfeiting.

More about trademark watching

Design registration

A design registration protects your 2D or 3D design. You can get design protection under the condition that the design is new.

More about design registration

Copyright

Copyright is a comprehensive right: every original piece of work can be copyright protected. Whether it’s a website design, the appearance of a shoe, the text in a brochure or a new building: these can all be protected by copyright.

More about copyright

Conflict resolution

If you have a trademark or copyright conflict, Chiever can help you find the solution. If possible, through mediation, but if necessary through legal proceedings.

More about conflict resolution

Our clients

A selection of our clients

Will you be among them?

Tommy Hilfiger

Heineken

Aegon

Binck

Swapfiets

Booking.com

NNZ

Gaslicht.com

Chiever Blog

Renee Good as a trademark

12 February 2026

Renee Good as a trademark

It’s truly sad beyond words. In the United States, someone has now had the audacity to try to register the name Renee Good as a clothing brand.

No Robotaxi for Musk in the EU

After Tesla’s application to register the trademark “Robotaxi” was refused in the United States last year (see earlier blog), Musk has now also hit a wall in Europe.

Drag queen Pattie Gonia

American drag queen Pattie Gonia has ended up in a dispute with clothing company Patagonia.

Our team

“The best trademark agency in the Benelux, 5 times in the last 6 years!”

Trademark firm of the year

“Skilled and involved, we're always here for you with practical advice!”

Meet our team!

Klaas Beks, Senior Trademark Attorney (Partner)

“My favourite case: the EU soundmark case Für Elise ”

Soundmark Fur Elise