1) Why register a trademark?
A trademark is only protected against fraudulent use if you have registered it. Without trademark registration, you cannot do anything about a competitor using a trademark similar to yours. Moreover, you create value by registering your trademark.
2) How quickly can you file a trademark registration?
Applying for a trademark registration can be done within 1 day, and if necessary, within a few hours. Once we have all the necessary details (brand, owner, description of products and services), we can initiate the application right away. The timing of the application determines the hierarchy of your protection. After the application, the registration procedure begins. We’ll guide you through this process, handling all formalities and monitoring deadlines. The administrative processing until the final registration takes at least a few months. However, your protection date is established by the application – no one can come in between.
3) What do you need from me to register my trademark?
To register your trademark correctly, we need to know how you intend to use the brand in terms of design/appearance. Additionally, you must specify the products or services the brand will be associated with and in which countries or regions, both now and in the future. Lastly, we require the name and potentially the legal form (and Chamber of Commerce registration number) of the trademark holder.
4) Do I have to do research before applying for a registration?
Research into older similar brands is not mandatory, but we strongly recommend it. If at a later stage, it turns out that someone else owns earlier rights to a similar trademark for the same products or services, this can cause a lot of grief (and costs). Sometimes there may not be any other option than looking for a new trademark. A trademark search gives you prior insight into possible risks.
5) If my brand already exists, will my registration be denied?
No, European trademark offices don’t have the authority to reject a trademark solely because a similar one already exists. However, the owner of an older, similar trademark can potentially object through an opposition procedure. If opposition is filed against your new registration, we can advise and assist in defending your brand.
6) Can you register my brand internationally?
Yes, Chiever can register your trademarks anywhere in the world. Whether it’s Germany, Europe, the United States, China, or Brazil, we can manage the entire trademark registration process for you.
7) What are the costs of trademark registration?
The costs of trademark registration include government fees and Chiever’s fees. As an estimate: registering a trademark in the Benelux costs around €800 for 10 years of protection. For Europe (27 countries), 10 years of protection costs around €1,700 as a one-time fee, though costs might be lower with subsidies. Costs can increase if the trademark needs to be registered for numerous products and services. For costs outside Europe, we can provide a tailored estimate.
8) Does a trademark registration need to be renewed?
Trademark registration is valid for ten years. You will receive a message from us asking whether you want to renew your trademark registration well in advance ofregistration expiry. We also provide an overview of the costs. If you want, we can extend the trademark registration for a new period of 10 years.
9) What goods and services classes are there for trademark registration?
When registering a trademark, you should always let us know the type of products and services you want your trademark protected. Is it for a snack, is it an insurance company or do you sell furniture, this is required information with every registration. If you pass this on to us, we will provide the correct description during registration and arrange the correct classification. If the trademark needs protection for many different products or services, then you need several classes of goods and services, and the costs are a bit higher.
10) Can a logo be registered?
As well as registering word marks for you we can also register logos or figurative marks. If you use a logo, we highly recommended that it is protected in addition to your word mark. This prevents the competition from using the same design. In order to register a logo, we need a good jpg image.
Do you have a question about trademark registration that isn’t listed here? Feel free to get in touch with us!