On 4 May 2018 trademark agency Chiever registered an image of Rembrandt’s world-famous painting The Nightwatch as a trademark in the European Union. So can anyone just register a famous Old Master as a trademark? Or could this be contrary to principles of morality? For now, the trademark enjoys full protection throughout the EU. But let’s wait and see what will happen in 2019.
Chiever, winner of the Benelux Trademark Attorney Firm of the Year, Global IP Awards 2019
Always looking to the limits of trademark law**
**The test-case based on Beethoven’s composition Für Elise (2003 European Court of Justice) was also initiated by Chiever partners