Bas Kist is mede-oprichter van Merkenbureau Chiever. Hij schrijft regelmatig artikelen over merken- en auteursrecht in de Volkskrant en Adformatie. Daarnaast is hij docent bij de European Institute for Brand management EURIB.
18 December 2023
Apple has failed to stop the registration of the new SYSMeta logo in Switzerland. According to the Swiss court, there is no likelihood of confusion, despite the fact that the Apple trademark is very well known and SYSMeta’s trademark is applied for competing products. The marks are not similar and moreover, the court said, that the SYSMeta mark does not depict an apple at all.