Bas Kist is mede-oprichter van Merkenbureau Chiever. Hij schrijft regelmatig artikelen over merken- en auteursrecht in de Volkskrant en Adformatie. Daarnaast is hij docent bij de European Institute for Brand management EURIB.
18 December 2023
The German prankster who named her hair salon British Hairways has come home cold. Recently, airline British Airways managed to undercut the German lady’s trademark registration. Of course, haircutting is different from flying, but still the woman unfairly took advantage of the reputation of the British airline, according to the German court. What also did not help was that the woman confirmed during the case that she had chosen the name because it would attract more customers.