Bas Kist is mede-oprichter van Merkenbureau Chiever. Hij schrijft regelmatig artikelen over merken- en auteursrecht in de Volkskrant en Adformatie. Daarnaast is hij docent bij de European Institute for Brand management EURIB.
Exit Escobar perfume
18 December 2023
French entrepreneur Alexandre Maureta can forget about protection for his packaging of the Escobar perfume. According to the European trademark office EUIPO, the mark is contrary to public policy because it promotes crime and terrorism. After all, Escbobar was the most powerful and violent drug lord ever. There is also no doubt, according to EUIPO, that the trademark refers to the infamous Escobar: Hacienda Napoles was the name of his farm and the cannabis leaf in the logo also speaks volumes.