Shape Toblerone
18 December 2023
Although it’s been a while, still interesting enough to report: Toblerone has failed to remove Swissone’s bar from the market. According to Kraft Foods, the owner of Toblerone, Swissone is too similar to the familiar shape of the Toblerone. According to the Swiss judge, however, there is sufficient distance. No danger of confusion, case closed. That much is clear. But could the choice of that name Swissone, which also ends in One, be a coincidence?
