Registering a logo is also important
It is crucial not only to register your word mark but also your logo. If you want to take action against a competitor who uses a visual element that closely resembles your own logo, registering your logo as a trademark is essential.
Distinctiveness of a logo
Just like word marks, the law requires that logo marks possess distinctiveness. Without distinctiveness, your logo will not be eligible for registration.
Simple geometric figures
Case law indicates that logos consisting solely of simple geometric figures are often considered non-distinctive because they are too basic or elementary. Such logos cannot be protected as trademarks.
Deloitte’s green dot
For example, in July 2022, the trademark registration for Deloitte’s well-known green dot was refused. According to the European trademark office, this dot is considered a simple geometric figure that the public would not perceive as a trademark.