This broad definition results in a wide variety of trademarks being found in the registers: words, logos, labels, sounds, animations, colors, packaging shapes, and so on. In this context, we will focus on the most common type of trademark: the word mark.
Name comes first
When developing a new product or service, the question of what name to give it usually arises early on. Only after the brand name is established do other types of trademarks come into play, such as logos, slogans, designs, and colors.