It would appear that Citroën is somewhat overly optimistic about the scope of protection for its – globally recognised – logo of two chevrons. According to Citroën, there is a risk of the public confusing the Polestar logo with the their one. For that reason, the company had brought a case for the cancellation of the registration of the Polestar brand.

No similarity whatsoever

In its verdict of 30 January, however, EUIPO has taken Citroën to task for its claim. According to the trademark office, there is simply no similarity between the logos whatsoever. Even the major reputation of the chevron brand cannot change this. Polestar’s registration will therefore continue to be upheld. We feel it would be best for Citroën not to appeal this decision.