Logo Archives - Chiever

25 April 2023

New Pepsi logo

It’s always fun when an iconic brand goes with the times. It’s Pepsi’s turn.

25 April 2023

Registering logo elements is worthwhile

23 January 2023

New Citroën logo under fire

5 January 2023

Defend Kiev unethical trademark

What would Italian Francesco Medaglia intend to do with his new trademark Defend Kiev, compete with a machine gun logo?

5 January 2023

The reputation of the (old) Starbucks logo

21 December 2022

Take care with red cross

10 November 2022

New TomTom logo?

Sometimes the trademark register can be a good source of speculation. For example, if a company adopts a new logo

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

31 October 2022

Citroëns new logo

6 October 2022

Usain Bolt’s gesture mark

Usain Bolt is not only known for his world records in the 100 and 200 meters, but also for the specific posture that he took after each victory: leaning back slightly, with two fingers in the air, as if shooting an arrow.

6 October 2022

Starbucks’ twin sister

29 September 2022

No protection saddle bag Dior