1-0 for Rise Brewing

The score is 1-0 to Rise Brewing for now. In a preliminary injunction in early November, the judge ruled that Pepsico must discontinue its brand Mtn Dew Rise because there is a risk of confusion due to the word Rise as a dominant element on the packaging. It is now awaiting the final decision of the judge. Pepsi must be on edge.

On the left Mtn Dew Rise from Pepsico, on the right Rise from Rise Brewing