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Vlagverbod

Benelux trademark office loosens flag ban

If you use a flag in your trademark, chances are you cannot protect the mark. But there is hope: the Benelux Office for Intellectual Property BOIP has loosened its flag policy.

Roombeter

Cream Better or Cream Butter?

MonsterEnergy

25 September 2023

Monster loses

Porsche Taycan

11 September 2023

Sound mark electric Porsche denied

Porsche is making efforts to register the sound of an electric Porsche, such as the Taycan, as a European trademark.

Top40

11 September 2023

Benelux trademark only protected in: … the Benelux

Fitness icon

11 September 2023

Tight belly denied

Hart Hermitage

H’art and Hart resolved

The conflict between the Amsterdam museum the Hermitage and the Belgian art magazine HART has been resolved.

Musk Twitter X

Trademark challenges for Musk

L'oreal

L’Oréal falls short against Noreal.

Hopeless case

Trademark law is a fascinating field, especially because it is often quite challenging to predict whether something constitutes trademark infringement or not.

Risks of redesigning a logo

Hermitage

New name Hermitage Museum attacked