Blog Archives - Chiever

7 July 2026

Red Bull trademark registration restricted

Red Bull takes good care of its trademarks. A quick search shows that the company owns more than 10,000 trademark registrations worldwide.

7 July 2026

China gets tougher on trademark squatters

6 July 2026

Haaland also scores at the European Union Intellectual Property Office

1 June 2026

A famous trademark on the cover of a book. Is that allowed?

On 7 May, Schooljaren was published, a novel by Ernest van der Kwast, who previously wrote the successful Mama Tandoori.

1 June 2026

Stay away from Curve with your brand

1 June 2026

Ferrara, for coffee and tea. And what does Ferrari think?

11 May 2026

Viagra bites back

Viagra is in zijn segment zonder twijfel by far het bekendste merk.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

11 May 2026

Mark barely resembles Apple, yet still infringement

7 May 2026

Taylor Swift’s application for trademark protection for her voice is mostly for show

Taylor Swift is making headlines in major American newspapers. She is applying for trademark protection for her voice and appearance.

4 May 2026

Chiever Trademark Firm of the Year

4 May 2026

Copilot invents a new law