Blog Archives - Chiever

31 August 2026

HP wins, but loses too

Did nobody at Chinese electronics company Guangdong Shibo Electric notice that its new SP logo looks remarkably similar to the world-famous figurative mark of computer and printer giant HP?

31 August 2026

Meta trademark has a narrow escape

31 August 2026

No European trademark for the Railway Museum (Spoorwegmuseum)

16 July 2026

Nike sued by 7-Eleven for trademark infringement

It must feel rather strange for a major company like Nike: for once, instead of pursuing an imitator itself, it is being accused by someone else of trademark infringement.

7 July 2026

Red Bull trademark registration restricted

7 July 2026

China gets tougher on trademark squatters

6 July 2026

Haaland also scores at the European Union Intellectual Property Office

Norwegian footballer Erling Haaland is not only scoring at the World Cup; he has also secured a victory before the Board of Appeal of the European Union Intellectual Property Office, EUIPO.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

1 June 2026

A famous trademark on the cover of a book. Is that allowed?

1 June 2026

Stay away from Curve with your brand

On 24 April 2026, the German company Stadion Hotel Leverkusen was informed by the European Union Intellectual Property Office, EUIPO, that its new trademark The Curve Hotel would not be registered.

1 June 2026

Ferrara, for coffee and tea. And what does Ferrari think?

11 May 2026

Viagra bites back