Blog Archives - Chiever

26 March 2026

Steer clear of the European flag

Yes, but if I make the flag really small, would that be okay?

24 March 2026

Philips’ Blue Bristles Protected as a Trademark

24 March 2026

Chiever nominated for Trademark Firm of the Year

9 March 2026

Use of the word “Swiss” in your trademark

The Swiss company BDSwiss AG is being forced to change its name.

27 February 2026

Benelux trademark owners flooded with fake invoices

26 February 2026

Just Over €500,000 to Pay to Shein

12 February 2026

Renee Good as a trademark

It’s truly sad beyond words. In the United States, someone has now had the audacity to try to register the name Renee Good as a clothing brand.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration

12 February 2026

No Robotaxi for Musk in the EU

12 February 2026

Drag queen Pattie Gonia

American drag queen Pattie Gonia has ended up in a dispute with clothing company Patagonia.

10 February 2026

The biggest threats to brands in 2026

26 January 2026

Kappa defeats K-Shoes