Blog Archives - Chiever

23 June 2025

Melon Musk: Will Elon tolerate that?

The company Al-Musbah, a perfume retailer from Saudi Arabia, has ambitious plans for a new fragrance named Melon Musk.

23 June 2025

Lacoste crocodile bites the dust in Taiwan

19 June 2025

Lady Gaga under fire

23 May 2025

Will Musk’s Robotaxi Get Its Trademark Registration?

While Tesla has (for a while now) been on the verge of introducing a fully self-driving taxi, the company is suddenly facing some headwinds.

23 May 2025

Trademark Bezos Registered in Bad Faith

22 May 2025

Doctors with boundaries

8 May 2025

No Rowing Tour Through France

On March 19, the Cour de Cassation, France’s highest court, ruled that the name Tour de France à la Rame does indeed infringe on the Tour de France trademark.

Trademark Registration

A trademark is only protected once it is registered. Chiever advises on how to optimally protect your trademark and we handle the registration in the Benelux, Europe, and worldwide.

Trademark Registration