If a trademark lacks sufficient distinctive character, the Benelux Office for Intellectual Property won’t register it. Sometimes justifiably, and sometimes (in our view) not. Right […]
July 2018. Chinese retailer Hechan Trading has been refused EU trademark protection for its H&C logo. In a case brought by clothing firm H&M, the […]
August 2018. In addition to our weekly blogs, we publish Chiever Magazine: an overview of striking, interesting and entertaining cases about trademarks, copyright, designs and trade names. […]
February 2019. Sometimes companies can use a simple geometrical shape as a trademark. Choosing something as straightforward as that is both easy and practical. But […]