British multinational Reckitt Benckiser can forget about trademark protection for its new dishwashing pods for now.
Of course, it is very tempting: using the name of a fun, new board game to tie in with the world-famous Monopoly.
You can also overestimate your trademark’s scope of protection. Like energy drink Monster does with its recent attack on the logo of computer game Silent Castle.
A Canadian fitness company came up with 30 or so icons for apps it uses to promote its fitness services online. And of course, all of these icons need to be protected as trademarks as well.